WHY

spoke + heart press fills the narrative gap left by a Chick Lit market saturated in desperate love stories. Don’t get me wrong, I love a good Hallmark-y tale of romance just as much as the next gal. It’s just that I also believe there are many more interesting stories to tell.

I write about women starting businesses and succeeding on their own terms. I write about women failing, again, on their own terms. I write about women challenging themselves physically, mentally, and emotionally. I write about women who move to tropical islands and just live there, happily, blissfully single.

Society tells us being single is wrong. Single women on their own are lacking _______ (you can fill in the blank with just about anything).

If we want a new narrative to be spoken about us, then we need to write it ourselves. The people who read my novels are seeking something they’re not finding elsewhere: stories focused on strong independent women unapologetically enjoying their lives outside of the standard narrative of desperate romance.

The message is simple: Being single is normal, valid, and interesting.

The principle value conveyed is: Believe in your ability to find happiness along the unconventional path regardless of how often you are judged for it.

The emotions triggered are delightful: Sanity, confidence, relaxation, joy, community, acceptance, and a breath of fresh air.

WHICH PROBLEM DO WE SOLVE?

WHAT IS OUR PRODUCT OR SERVICE?

HOW DOES IT DIFFER?

WHY DOES IT NOT EXIST YET?

WHY DO CUSTOMERS WANT IT?

WHY IS IT RELEVANT FOR THEM?

WHAT ADDED VALUE DO THEY EXPECT?

WOULD THEY RECOMMEND IT TO OTHERS?

WHAT IS THE MESSAGE?

WHAT VALUES DOES IT CONVEY?

WHAT EMOTIONS DOES IT TRIGGER?

WHY IS NOW THE TIME?